Pronovias Group takes a firm step towards sustainability with the launch of #WeDoEco, an initiative that is part of the bridal fashion group’s long-term commitment towards better eco-standards company-wide. #WeDoEco spans across all Pronovias Group brands (Pronovias, St Patrick, White One, Nicole, and Lady Bird), debuting thirty-nine gowns in two categories — ‘360º Eco’, where every single element of the dress is sustainable, and ‘Ecofriendly’, where the gowns are principally made of sustainable materials. All packaging from this line is earth-friendly, from the liquid wood hangers, recycled paper and woven labels, water-based inks and soft organic cotton cover bags.
Discerning brides would love that fact that this holistic approach to bridal fashion doesn’t compromise any of the signature elements that Pronovias is known for: exquisite workmanship, impeccable fit and ahead of the curve style.
Photos courtesy of Pronovias. For details, visit Pronovias.
